Meet Our

Authors

Our network of thought leaders brings expertise, creativity, and diverse industry knowledge to every piece of content. Learn more about the people behind the insights and ideas that power our blog.

Steve Rock

Creative Director & Partner, Good Kids LinkedIn | Instagram

A visionary Creative Director with 18+ years of industry expertise, Steve Rock has transformed brand narratives for global powerhouses including Adidas, LinkedIn, Toronto Raptors, Toyota, and H&M.

As a founding partner at Good Kids—a boundary-pushing creative agency with dual headquarters in Los Angeles and Toronto—Steve specializes in creative direction that seamlessly integrates social media strategy, content production, and experiential marketing. His innovative campaigns have been celebrated in Vogue, The New York Times, Vice, and AdWeek.

Steve's distinctive approach centers on harnessing creativity as a problem-solving tool, consistently delivering solutions that drive business growth while fostering authentic community connections.

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Arron Thomas

Director of Marketing Operations, Good Kids LinkedIn

Arron Thomas brings precision and insight to the Good Kids team as Director of Marketing Operations. With a remarkable track record in performance-driven marketing, Arron excels at transforming data into actionable strategies that maximize ROI and enhance customer experiences.

Previously, as Senior Manager of Operations at BATL Axe Throwing, he pioneered analytics implementation using Cognos and Power BI that significantly boosted operational efficiency.

Arron's expertise in budget optimization, market analysis, and brand management forms the backbone of Good Kids' operational excellence, ensuring that creative initiatives are strategically aligned with measurable business outcomes and delivered with exceptional efficiency.

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Matt Vaile Creative Director

Matt Vaile

Creative Director, Good Kids LinkedIn | Portfolio | Instagram | Twitter

Matt Vaile transforms brand stories into immersive experiences as Creative Director at Good Kids. Drawing from over a decade of creative leadership at industry giants like NetSuite and Shopify, Matt has mastered the art of building compelling brand narratives that resonate across channels.

As co-founder of Gay Coffee, he demonstrates his commitment to purpose-driven branding that builds community while driving business results. Matt's approach combines data-informed strategy with striking visual storytelling, resulting in campaigns that forge meaningful connections between brands and their audiences.

His collaborative leadership style empowers creative teams to push boundaries while maintaining strategic focus.

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About Our Editorial Process

  • Our content undergoes a rigorous multi-step editorial process. Articles are authored by seasoned industry experts and reviewed by senior editors for factual accuracy, relevance, and clarity. Each piece is cross-checked with credible sources, internal subject matter experts, and industry-standard practices.

  • Our thought leaders are seasoned professionals with extensive experience in marketing, branding, creative strategy, and business development. They have demonstrated industry leadership through their work with global brands like Adidas, LinkedIn, Shopify, and Rogers Communications, as well as through entrepreneurial ventures and respected creative agencies such as Good Kids and SDIsports.

  • We review and update our articles regularly to reflect the latest industry developments, trends, and insights. Any content found to be outdated or inaccurate is promptly updated or revised to ensure continued accuracy and relevance.

  • Yes, fact-checking is a key component of our editorial process. Our editorial team thoroughly verifies information using authoritative industry sources, peer-reviewed studies, official statements, and direct insights from subject-matter experts.

  • We disclose all author credentials, professional affiliations, and potential conflicts of interest transparently on our Authors page. Each author’s expertise, professional background, and credentials are openly shared to reinforce credibility and ensure trustworthiness.

  • We welcome reader feedback to maintain the highest content standards. Readers can contact our editorial team directly through the provided email or contact form. We review all concerns promptly and address necessary content updates transparently.

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